Spikes Asia 2017 – Bronze (Film Craft) – Cinematography
Spikes Asia 2017 – Bronze (Film Craft) – Production Design & Art Direction
Client: Singapore Tourism Board
Produced: 2017
People often think of Singapore as an economic success.
The world catches attention on her per capital GDP and so on.
Today, Singapore is mostly known for fulfilling functional needs
– ‘safe’, ‘advanced’ and ‘efficient’. Which makes people feel that
it is undifferentiated – ‘boring’, ‘materialistic’ and ‘sterile’.
But beneath the glossy exterior, beneath the shiny lights,
something burns brightly – Passion.
It is what made our city possible. It’s the reason we stand up
a little straighter when we say ‘I’m from Singapore.’
It is in our comeback story. It is our DNA.
—
Singapore: Passion Made Possible
To make Singapore a part of everyone.
To show the passion and energy present in the city is
pervasive throughout everything that we do.
Our goal is to uncover the unexplored and the unrecognised,
the side of Singapore that may be unexpected. No clichés, yet still
capturing a sense of place. We want to share all the hidden treasures
Singapore holds. To unearth the truth that around every corner across
this small island there is a Passion Made Possible story.
—
Brand Video: Singapore, Where Passion is made Possible
Tribe Video: Singapore for Foodies
Tribe Video: Singapore for Explorers
more coming soon..
more about the campaign:
http://www.visitsingapore.com/en.html
Project Details
Date: October 9, 2017