Spikes Asia 2015 – Silver (Design)
Creative Circle Awards 2015 – Silver (Media)
Use of Outdoor/Ambient
Creative Circle Awards 2015 – Bronze (Outdoor & Poster)
Bars & Restaurants
Creative Circle Awards 2015 – Bronze (Direct)
Direct Response/Ambient
Adstars Shortlist
Client: Airbnb
Art Director: Raquel Ang
Copywriter: Lena Paik
Café culture is a big part of Singapore’s lifestyle. Locals spend hours relaxing in air-conditioned comfort, which is why many cafes don’t just serve up food and refreshments but feature bookshelves stacked with magazines and books too. We saw this as the perfect opportunity to directly reach a young, savvy and well-travelled audience in a completely unobtrusive manner. So we turned Airbnb listings into bookmarks. We then inserted them into travel and storybooks that were most relevant to our listings in the different cafes. These bookmarks were picked up directly by these savvy travelers. ‘The books they’d like to live in’ quickly touched a chord with one of Airbnb’s key demographics.
