Client: Tiger Beer
Produced: 2018/2019
Writer: ShiYing
As a new brand in Seoul, Tiger needed a positioning that young Seoul-lites could relate to.
They did this by throwing a bash like no other. One that brought Seoul-lites together,
reminding them individual raw energy can collectively make one deafening roar.
Tiger Beer: Roar is now the highlight event name for all events, regionally.
Manifesto
Key Visual
Bottle Design
Event Highlights
Behind the scenes
To bring home the concept of ‘there’s a Tiger in all of us’, an illuminated tiger avatar is formed before one’s eyes as they enter the venue. The tiger then follows them through the space. This video shows a prototype of that concept.
Project Details
Date: December 13, 2019