D&AD New Blood Submission
Client: WWF
Team: Raquel Ang, Cheryl Chu, Cynthia Subrata
We believe the power of brands can create better futures. The Wildlife Mark is a visual identity adopted by brands onto their logos, creating a mark for brands to commit and taking responsibility to protect the endangered species on Earth. When we wear a responsibility in our name, it acts as a constant reminder that we could use our voices to drive change, spreading a message to millions of people for the greater good.